Launched in the heart of 2023, the "Torre Blu" (Blue Tower) project is an innovative initiative of the City of Torre del Greco aimed at redefining the community's relationship with its beautiful gulf. In a context of growing environmental awareness, the city is leading the way in promoting sustainable and responsible practices.
Respectful Development of Environment
Despite post-pandemic challenges, Torres consumers show renewed interest in local seafood. With fresh growing 2% in volume, the importance of combining seafood-related culinary traditions with sustainable practices is emerging. "Torre Blu" fits into this context, aspiring to become the bastion of sustainability in the region.
Innovation and Sustainability at the Heart of the Project
At the heart of the "Torre Blu" project is a determination to move beyond traditional practices. A tangible example is the abandonment of polystyrene in crates used in fishing, replaced by sustainable solutions. These new crates are not only recyclable, but thanks to a traceability system, they promote transparency in the fishing supply chain, meeting consumers' growing demands for awareness.
Pelagic Fish and Bluefish: A Nourishing and Accessible Focus
The "Torre Blu" project encourages the community to prefer pelagic and oily fish, local varieties such as sardines, anchovies, cod, mackerel, and more. In addition to its unique organoleptic properties, this selection offers a nutritious alternative, rich in protein and Omega 3, promoting a healthy and sustainable lifestyle.
Active Community Involvement: a Docufilm to tell the story
Community participation is a cornerstone of the project. The municipality has organized awareness-raising events, involving citizens, stakeholders and the world of education. From the initiative at the Pietrarsa National Museum to the national premiere screening of a docufilm in March, in collaboration with Visit Italy, which will spread sustainable fishing practices nationwide. The next challenge is to eliminate pollution from Styrofoam boxes, replacing them with environmentally sustainable solutions equipped with microchips to ensure traceability and drastically reduce marine pollution.
Conclusion: A Promise of Sustainability and Wonder
The "Torre Blu" project is more than an initiative: it is a promise. A promise to preserve the beauty of the Gulf of Torre del Greco, to create a sustainable lifestyle and to pass on a rich marine heritage to future generations. In a world looking for solutions, "Torre Blu" emerges as a beacon of hope, guiding the city toward a more sustainable and conscious future.
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